The Process
Identify the real problem, then build and execute the solution that actually solves it.
1.
Formulate Solutions
We connect on a discovery call to go over goals, frustrations, and needs. Then I draft a strategic blueprint outlining how best to solve your problem.
2.
Creative Development
Whether we're working on a project-fee or retainer basis, I'll map out a timeline and plan for creative development and ideation, then bring in the right collaborators to execute it. Once we agree on the outline, that becomes the plan we build from.
3.
Seeing It Through
A creative director who directs, and a director who produces. One person, from concept through execution, so nothing gets lost in the handoff.
4.
The Result
Content built to hit your actual business goals and captivates your audience, not just looks good while doing it.
Offerings
What I do best and what it looks like in practice
Content Strategy, Management + Execution
Leading, building, and managing marketing and editorial plans and the teams behind them.
Website + App copy
Putting your storytelling to work.
Book Ghostwriting + Book Coaching
For thought leaders ready to write the book they've been meaning to (book proposals too). Reach out for past book examples and more on my process.
Video Production/Directing
Writing, developing, directing, or producing branded and short documentary content.
Brand Language + Storytelling
Finding the right words and the right way to talk about you or your brand. Getting your Brand Language Blueprint is a great place to start.
Content + Brand Voice Audit
Reviewing your current content for consistency and delivering actionable recommendations.