About Arestia
For over 15 years, Arestia Rosenberg Rzewnicki has built a career at the intersection of creative direction, content strategy, and storytelling, with a background spanning major motion pictures and television, advertising, and media.
Filmmaking led her to branded content and content strategy. Content strategy led her to ghostwriting books for founders and thought leaders. But the throughline—telling compelling stories that make people take notice—runs through everything she's done since: video and brand strategy work that's earned film festival acclaim and media awards, and ghostwriting work that's landed clients book deals and bestseller status.
Formerly of Happy Madison Productions, Hill Holliday, and The Daily Beast, her path to consulting started during a two-year stint as a digital nomad, before she landed and stayed in Los Angeles, where she's based today.
Career Journey
Go Terriers: Graduated from Boston University with a B.S. in Film & Television; concentration in production, minor in history.
Hello Hollywood: Major motion picture development and production roles at Columbia Pictures and Happy Madison Productions, as well as developed and produced BTS/docuseries/reality television shows.
Mad Men Land: Senior Content Producer at Hill Holliday Advertising, growing a fledgling department to create engaging videos in the emerging content discipline.
Founder of Boston Content: Created a content professionals group with a vibrant community of over 1,000 members to promote thought leadership, connect members to jobs, and champion great work.
Beast-Mode Creative Director: As the first Creative Director of Brand Strategy at The Daily Beast, I built a creative content shop inside a 20MM monthly uniques digital news media company. I oversaw all creative, including pitches and execution, for brand partnerships.
Digital Nomad: Went on Remote Year and started working remotely still at The Daily Beast as a creative consultant, as well as taking on other clients.
Storyteller: The medium keeps changing. The instinct for story doesn't. I work as a creative director, writer, content strategist, and filmmaker, starting with the idea most likely to move people and building it toward a result that matters. Clients call me their content quarterback for exactly that reason.
Featured Appearances
Click the logos below to view my features and writings across various publications.
More About Me
I've volunteered as a board member for Wonder Women of Boston and as a rape crisis counselor at the Boston Area Rape Crisis Center, where I was named 2014 Volunteer of the Year. I also volunteered with Refugee Aid Serbia while living in Belgrade, and in Los Angeles with Safe Place for Youth, the Beyond Baroqu Literary Arts Center, and as Creative Director for TedXVeniceBeach.
I surf when I can, sing in an adult choir, perform in storyslams, play tennis, and once ran the Los Angeles Marathon.
Let’s work together to tell your story and bring your vision to life.
